GD 220 / Spring 2010

Maryland Institute College of Art / Prof Callie Neylan

For Tuesday, April 20.

For your kit of parts on Tuesday, you need to have:

1 Three concepts for your logo and or / logotype. Bring in the sketches you used to determine these three concepts.

2 Your kit of parts, with at least five “parts” (see Step One in the Project 04 / Identity System + Kit of Parts).

3 At least five icons created from your parts (see Step Two in the example).

Applying the kit of parts across various media as mentioned in Step Three will be the second part of this assignment.

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6 Responses

  1. chrisi says:

    What do you mean by icons? Also, do you want the 3 logotypes completed by the 20th?

    • neylano says:

      I mean icons created with your kit of parts. See the examples in the .pdf. The second step where the designer created the trees, sun, windmill, etc. from the modular design elements defined in the first step.

  2. victoria says:

    so i just checked this to make sure i have everything for this week…and now im confused.

    why do we have to have three concepts for the logomark/type if this is part of the kit of parts we’re critiquing today?

    this was updated three days ago, but in class you said we were having a critique on the kit of parts, and you showed us the example you’re referencing above.

    also, im guessing the kit of parts has to be printed, though it doesn’t say anywhere if this is a requirement, or if we’re just uploading and critiquing through flickr.

    • neylano says:

      Three concepts for logomark/logotype can just be variations of typefaces (if you’re not creating a logo). The reason I want three is because as a designer, you should be exploring more than one concept.

      We are still critiquing the kit of parts today. Part of that includes how you visually represent the name of your organization.

      Yes, I forgot to mention to print it out. If you don’t have it printed, post it to Flickr. In the future, when in doubt print it out. Generally speaking, for anything that will be rendered in print as a final product, it should be printed for critique.

  3. victoria says:

    also, nowhere on the project sheet does it say five ‘parts’ or icons…i made three of these things, but i spent a lot of time on them. the example you’re referring to only has three parts…

  4. neylano says:

    You’re right, but it does say it on the blog. The schedule on the project sheet is meant as a general time-based outline.

    Just bring what you have. If what you have is good and you can speak strategically about why you chose to do only three, I wouldn’t worry too much.

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